Getting started with social media evangelism

Recognising the need for evangelistic content on social media is just the beginning. Next, we face questions like: 

• ‘What should I post?’
• ‘How often should I post?’
• ‘How do I create engaging videos?’
• ‘How do I deliver hope through the content I create?’

We sat down with 10 leaders in evangelism to discuss practical tips for getting started and overcoming barriers:

• A testimony and a wooden spoon - Ben Adams (Wooden Spoon Ministry) shares how you can begin with what you have. 
• It's all about Jesus - David Simms (TikTok Vicar) addresses the fear of self-promotion and the motivation that should be behind every evangelistic post. 
• Be your authentic self - Sats Solanki (Digital Rabbi) encourages embracing authenticity—your unique voice is needed in the world.
• Using tech doesn't mean you can't be personal - Janet Sewell (Lausanne Movement) explores how AI and digital tools can expand our reach while keeping our message personal. 
• Content that lasts - Michael Yelland-Brown (The Way) highlights the importance of creating evergreen content that impacts long after it's posted.
• It's a long game - Rev Chris Lee (Rev Chris) reminds us that even when we don’t see immediate results, God is still working.
• He equips the called - Josh Stannard tackles feelings of inadequacy, emphasising that God can use us even when we don’t feel equipped. 
• Inspiring volunteers to action - Dave Niblock (North Church, Leeds) shares how to inspire volunteers to engage in online ministry. 
• Learn and collaborate - Matt Edmuson (Crowd Church) discusses the value of learning from experts and collaborating with others to strengthen digital outreach.
• Evangelism metrics: what really matters - Ruth Nathan (htb) explores how to define success in online evangelism.

No matter where you’re starting from, this series will equip and encourage you to step out in faith, use the tools at your disposal, and share the hope of Jesus online.