What is your audience and how to identify them.
How your audience shapes your approach
Using AI generated personas to understand your audience
What you'll find on this page:
When it comes to connecting with people, audience personas are critical, and relatively simple to create. Using data and research, you can build a profile of who you're trying to reach, making your content and strategies more effective.
Here at CV, we've found AI (Artificial Intelligence) to be a useful tool when creating audience personas. More on that later. First, let's look at the importance of defining your audience.
Tailored content:
Allows you to create content that resonates with their needs, interests, and preferences, leading to better engagement.
Effective communication:
Helps you choose the right tone, language, and messaging to communicate more effectively and connect with people on a deeper level.
Improved decision making:
Gives insights into your audience allowing you to make informed decisions about where best to allocate resources.
Increased engagement:
Aligns your content with audience expectations and desires, increasing the likelihood of meaningful interactions. This approach helps you achieve your goal of effective engagement.
Authentic connection:
Addresses the unique needs and pain points of your audience, allowing you to create experiences that align with expectations, foster trust and strengthen relationships.
How to create an AI persona
When developing an AI persona, it's essential to conduct thorough research in order to form a clear picture of their identity. Here are the key categories that we use at CV to understand and incorporate when defining an audience.
- Main language
- Main religion
- Main country
- Everyday lives
- Demographics
- Environment
- Stories and music
- Linguistics
- Appearance
- Cultural nuances
- Beliefs
- Blockers to Christianity
- Felt & specific needs
Simply copy and paste the template below into your preferred AI image generator, then fill in the fields with your research to create your persona.
Our Prompt Template :
A [man/women] from the [language] people group of [country]. They have [skin colour]. A portrait looking straight into the camera with their eyes open, studio lighting, black background. The [man/women] is isolated with a black background and nothing in the background. Low lighting. They are seated on a stool and their body is straight onto the camera. mild happy expression. Their eyes are at a third of the image from the top and the image is down to their waist. They are sitting up straight. Their head is looking down at 45 degrees to the right. They are wearing [clothing type]. Hyperrealistic, photorealism, show intricate details, Canon eos r3, 50mm, cinematic, megapixel cinematic lighting, anti-aliasing, SFX, VFX, CGI, RTX, SSAO, FKAA, TXAA, HDR, 8k --ar 3:4 --s 250 --v 6.0
AI image generators:
Resources
We teamed up with Bara Studios to present a four-part marketing course providing a complete approach to building an effective online presence, leveraging the insights and knowledge we've gained at CV.